Hey there Course Coders! So I am now 6 months into my online course launching adventures and my latest tech expense report is all about SALES and PRODUCTIVITY. I think there might be something in here that you can apply to your own business if, like me, you need to focus on marketing and selling your online services and products.
By the way, I am doing a ton of research and testing of these tools each month, and none of these are affiliate links. I am not getting paid to mention these products and I am in no way affiliated with these companies. If at any point I begin to use affiliate links, I will let you know.
I hope this helps!
- FlyWheel Web Hosting: $15 (recurring)
- Adobe Create Suite: $30 (recurring)
- Podcast Launch (Web Hosting/Transcription Services): $255
- Software: $374
This month I wanted to focus on organizing my content marketing strategy and completing my online course. That required that I purchase a digital calendar as well as some software to create course content. I also launched a podcast with my husband about self-employment, so that required me to setup a new web page and podcasting channel. Obviously, creating a digital calendar or launching a podcast is not a required part of creating and selling an online course, however, I think it’s important to invest in your business and realize that productivity and marketing are essential pieces to success.
Thrive Landing Pages: I purchased this page builder in November but I just wanted to give an update that I have been getting a lot of use from it. It is helpful not just as a quick easy way to create great sales pages, but it also builds in elements that you might not otherwise know about unless you are experienced with marketing and sales. I have used it to reconfigure my homepage as well as to create the landing page for my course “My First DIY Course“. It included sections for FAQs, a money-back guarantee section, “About the Teacher” section, etc. I think it was well worth the $67 because I see the benefit in creating a separate landing page for each product in my offering.
Camtasia 3 $194: This month I started to create video recordings for my course and decided to upgrade to Camtasia 3. There are many options for capturing your computer screen and adding narration, but I have been using Camtasia for about 10 years now and really like it, so I went ahead and got the latest version.
CoSchedule $180: CoSchedule is actually priced monthly but costs $180 when you purchase the entire year. I realized pretty early in the process that to create a DIY course requires a lot of marketing. I have determined that “content marketing” is the most productive type of marketing in the long run. CoSchedule is my way of organizing all of these marketing campaigns directly from my WordPress dashboard. Not only can I plan out blog posts and social posts for months to come, but the software automatically posts for me at a time that it determines to be the best. It also has a built-in Headline Analyzer to help you create Blog titles are effective. OK, yes, I’m sold!
Deluxe GoDaddy WordPress Hosting PLUS SSL $180: So my husband and I decided to launch a podcast this month! It’s something that came easy to us, we talk about business on a weekly basis anyway, so it was just a matter of hitting the record button and finding a way to promote the new venture. It’s amazing how fast you can make something happen when you actually enjoy it! The first thing we decided to do was setup a new website. I went with GoDaddy WordPress Hosting because I heard great things about how easy it was. I have to say that so far, I agree! Not only is WordPress automatically installed, but it even comes with a few plugins already installed and ready for activation – such as Ninja Forms, eNews Extender for collecting email addresses, and the Beaver Builder page builder. Getting up the new site was a breeze – I actually did it in about 1 hour.
Other $75: After deciding on the podcast name, we purchased the domain thismiserablejob.com for $7 and also paid $7 to publish the podcast through Libsyn. Libsyn creates the RSS feed for $5/month, but I also added analytics for an extra $2/month. Once you have this RSS feed, it must then be submitted to iTunes. Needless to say I was super excited when the podcast was approved in the iTunes store. In one week’s time we had already recorded 2 podcast episodes, setup the website, and gotten approved in iTunes. Oh yeah, there were two additional costs – I applied the Parallax Pro StudioPress theme to the website for $33 and had the audio transcribed through Rev.com for $28. If only everything was this easy!