In this episode, we discuss the power of testimonials and why, as business owners, it is absolutely necessary to include testimonials on your website. We talk about the psychological influence that testimonials have – not just on potential customers, but on the customer giving the testimonial and on you as the business owner. And we also discuss the impact this can have on your revenue.
Outline of This Episode:
- [0:30] Introduction – What’s absolutely necessary on a website – while keeping it minimal.
- [2:30] The Amazon.com review system and reviews from other sources.
- [4:20] Testimonials allow you to attract your ideal customer by speaking to them in natural language.
- [6:45] Testimonials are especially helpful when you are not in the same demographic as your target market.
- [7:45] Asking someone for a testimonial strengthens customer loyalty.
- [9:25] Example of how a course creator could collect testimonials throughout their course – #yay and #help.
- [11:00] As the business owner, you learn a lot about your strengths and weaknesses from collecting testimonials.
- [12:15] Testimonials often push people over the edge to making a purchase if they are already leaning towards your services or products.
- [14:42] 85% of consumers read up to 10 reviews before feeling like they can trust a business.
- [16:15] Video testimonials improve conversions up to 86%
- [16:55] Types of testimonials – mentioning a company that has featured you, a direct quote, quote with a picture of the person, and video testimonial.
- [19:20] Does the quality of video testimonials matter?
- [21:19] Where should you put testimonials on your website?
- [30:00] FREE mini course on what content to include in your online course is on the way – renamed to FreeFLO
- [31:00] Free tutorials on how to join the film industry if you are an artist – Hollywood Scenic