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Put simply, it's a trial run of your course. When I refer to Beta Testing I am referring to offering your course to a small group of students and collecting feedback so that you can refine it before doing the Big Course launch. This process is also referred to as Prelaunching, Preselling, or a Pilot.
Although you CAN offer your Beta course for free, this course focuses on how to sell your Beta course. You don't want to end up in the friend zone by constantly giving away free content. Although the Beta course is a way to validate your course idea, you will still be giving real value to your students and spending time teaching them to get the results they're looking for. Plus, this is a test to see if people are willing to PAY for this content, so you can't test that unless you sell it.
There will always be a "first" time for every online course. Even if you have been teaching this subject face-to-face for many years, the online environment is different and requires some new skills. Even if this method has worked for you, you can't assume that it will work for a large enough group of people to make an online course worthwhile. The only way to know if your online course will be effective is to allow others to test it out. As a result, you will be able to collect testimonials and case studies that prove the transformational value of your course.
A Beta course is your opportunity to fail fast, fail cheap, and fail often so that you can get to your successful course, your "big idea" a little faster. This first run could be the big idea, but if it's not, you can use these steps to do a Beta run as many times as you need to, tweaking as you go along or completely changing your topic as needed. As optimistic entrepreneurs, this is just what we need to either boost us up as we launch, or to give us a learning experience that can be used to refine future initiatives.
Define goals so you will know when to move on to the Big Course and when to refine your topic. Success could be having a certain amount of signups or getting certain student results.
Create an outline of what you will teach and the timeframe for each lesson. The Course Canvas template offers a method to create focused and results-driven courses.
Price course and create a landing page (like this one). Use feedback from audience to script sales pitch. Be transparent that you are offering a Beta course.
Collect testimonials - e.g. setup automated end of course email, request permission to use videos or feedback, etx.
Start building an audience of people interested in your course topic through free downloads, free consulting, videos, etc. and collect their email addresses.
Create materials for teaching your Beta course - e.g. FaceBook group, presentation slides for live group sessions, pre-recorded videos, email automation sequence. You will also define student activities.
Create systems to collect and document feedback - e.g. polls, automated questions, end-of-Webinar surveys, etc. Record Skype calls, archive Webinars, so that you can review all student feedback.
Review original course goals and reflect on how the beta test turned out. Review all student feedback and testimonials to determine how the course can be refined moving forward.
As Beta students you will have lifetime access to all 8 lessons of the course.
Get step-by-step guidance plus a final pre-launch checklist to make sure you haven't missed a step!
Get access to a printable course planning template for managing your beta course project.
This course is not for everybody, you'll get the best results if you match the criteria on the left:
One of the most vital elements of creating a successful online course is having support and having a concrete plan. These additional benefits in the bonus section will help to meet these needs.
Yes, definitely. Although the content is delivered over 5 weeks, it may take you a little longer to launch your course if you do not have a course topic or starting from scratch with your audience yet. However, you will have all the tools and instructions here to do it - just stay committed and you can make it happen!
Immediately after payment, you will receive an email with further instructions. You will receive an invitation to the Slack group within a day or two.
You get lifetime access to the course, the archived webinars and the Slack group. So even if life is busy right now, you can still dive into the materials whenever you’re ready.
Absolutely! I am the hand-holding queen and I’ll guide you through the step-by-step process of setting up the best beginner tech options, connect you with quality providers, and provide tech advice and assistance within the communication areas.
Firstly, I will do everything I can do ensure this doesn’t happen – I want you to be blown away by the value in this course! But since this course is in Beta and you will have lifetime access to all future revisions, I will not be giving refunds.
My course is unique because I have literally been in the online education industry since 2002. Many people who are helping others create online courses are just recently jumping into it and they only have their personal experience to go on. I approach course creation from a solid foundation in teaching and education as well as a strong understanding of how to integrate technology. I have also been an instructional designer for over 10 years and worked on upwards of 400 online courses. I help people to stand out and find their own unique voice.
To create a successful online course, it is NEVER too early to start marketing and finding early beta testers to help you not only refine your ideas, but also help you with your sales pitch.
This is hard to say, it depends on whether you are a complete newbie in the online world or reasonably tech savvy. It will also depend on whether you already have an idea for your e-Course topic and if you have an established audience or building from scratch. The course runs for 5 weeks (April 20 - May 25) and if you already have an idea for your course topic, you should be able to devote a couple of hours each week and launch your Beta Course within 1-3 months of enrolling. You might take a little longer depending on the time you have available to devote.
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