As a business owner, especially if you are in creative services, do you put your prices on your website? In this episode, we discuss why business owners, especially digital entrepreneurs might choose not to do that, but why we think it is absolutely necessary to put your prices on your website.
Outline of This Episode:
- [0:30] Introduction – Our June Theme – What should be included on a website.
- [2:15] Why do artists do that? Because their services often fluctuate.
- [3:45] Websites should build trust.
- [4:57] Put a range, packages, or use a price estimator.
- [6:10] People don’t want to waste time calling or emailing you for your prices.
- [07:45] Concerned that you will scare off potential customers because your prices are high.
- [8:22] People are not just looking at price when making purchasing decisions, someone can always lowball you.
- [9:50] You want to weed out the people that can’t afford you, this will attract the right customer and give you peace of mind.
- [11:00] Besides the price, you should include an explanation of the value that you bring and answer the questions people usually have.
- [13:40] What if you are desperate to make every sale possible?
- [18:50] Never let an interested customer have to leave your store – Craig’s philosophy.
- [22:22] How to keep people interested if they like you but not ready to purchase yet.
- [23:15] Be careful who you are getting advice from – are they familiar with online business?
- [25:00] People can even purchase cars online now – business models have changed.
- [25:50] The customer reaction when the price is missing can even be anger.
- [28:40] Missing prices can even reduce your referrals, so be completely transparent and improve the trust factor.
- [35:50] Subscribe on iTunes